Research on the Development Strategy of the New Forces of New Energy Vehicles in China: Taking NIO Automobile as an Example

Due to environmental pollution and national energy security, China, which has successively issued many policies on new vehicles, entered a period of rapid development in the automobile manufacturing field. There have been enterprises with good prospects Chinese market. NIO is representative vehicle companies. In this paper, PEST model employed analyze external factors NIO. Using analysis Porter’s Five Forces Model, paper studies competitive environment NIO’s industry. Then SWOT used comprehensively current situation NIO, whose strategic direction summarized, implementation guarantee measures are put forward for strategy. Through concrete case Shanghai Automobile, strategy explored, that adapts times summarized through analysis, helpful achieve better development.